The population of the town, loomed over by Biokovo Mountain, is just under 12,000. The town was a Roman settlement and was just on the edge of the Roman Empire and, at different times, was under the rule of both the Turks and the Venetians.

One of the main sights in the town is the Franciscan monastery, which was built in 1614. The basement of the monastery houses a Malacological museum which apparently has the largest collection of snails, shells and mussels in the world. Fossils from the region are also on display. Another important sight is the Parish Church of St. Mark, on the main square (Kacicev trg), which was built in 1776.